WordPress Website Management for Med Spas & Aesthetic Clinics
Your consultations get booked online. When the site is slow, the booking form breaks, or an update takes a page down, those appointments quietly go to the clinic down the road. We keep it running so you never find out the hard way.
Just send your URL. No call required. We send the report back within 2 business days.
Your clinic sells appointments. Your website is where they get booked.
An aesthetic practice is unusual among local businesses: almost the entire path from awareness to booked consultation happens on your website. A prospective patient sees a result on Instagram, taps through to your site, looks at your before-and-after gallery, reads about the injector, checks pricing, and books. That whole sequence takes four minutes and happens on a phone, usually in the evening.
Which means every second of load time, every broken form, and every outdated treatment page is a direct cost. Not a marketing inconvenience. It is an appointment that went to a competitor instead. The clinics we work with rarely have a traffic problem. They have a conversion problem caused by a website nobody has maintained since it was built.
We fix that, and then we keep it fixed. Every month, permanently, without you having to think about WordPress again.
Six things we find on almost every med spa website
These come from real audits of aesthetic clinic sites. Most owners have no idea any of them are happening, because none of them produce an error message.
The booking widget breaks silently
Booking platforms push updates constantly. A version change or an expired API key can stop submissions without any visible error. Your calendar looks normal, the page looks fine, and the enquiries simply stop arriving. Most clinics discover this weeks later when they notice a quiet patch.
Cost: every consultation booked during the outage
Gallery images destroy mobile speed
Before-and-after photos uploaded straight from a phone are often 4 to 8 MB each. A gallery page with twenty of them forces a mobile visitor to download more data than a feature film trailer. They leave before the first image renders.
Cost: most of your mobile traffic, which is most of your traffic
The designer built it and disappeared
Most clinic sites are Elementor or Divi builds from an agency that has moved on. Nobody has logged into the dashboard in months. Core, theme and plugin updates have been stacking up, and each week the eventual update gets more dangerous.
Cost: a site that breaks badly the day someone finally clicks update
Treatment and pricing pages go stale
You bring in a new device, change your injector team, or adjust pricing, but the website still advertises last year’s menu. Patients arrive expecting something you no longer offer, or worse, a price you no longer charge.
Cost: awkward consultations and lost trust before you have met
Patient photos sit in an open folder
WordPress media libraries are publicly browsable by default. Consent-sensitive treatment images are often sitting at predictable URLs with no access control at all. It is one of the easier problems to fix and one of the least often noticed.
Cost: a privacy exposure you did not know you had
Consultation forms stop delivering email
Without SPF, DKIM and DMARC configured properly, form notifications get filed as spam by your own mail provider. The enquiry is submitted successfully, the patient thinks they have contacted you, and nobody at the clinic ever sees it.
Cost: leads you paid to generate and never knew arrived
What working with us actually looks like
No onboarding calls you have to schedule around clinic hours, and no jargon. We work in the background and report in plain English.
Free audit
Send your URL. Within two business days we send a written report on speed, security, booking forms and SEO, whether or not you hire us.
Fix the backlog
We clear pending updates on a staging copy, compress your gallery, harden security and get every form delivering properly.
Ongoing care
Monthly updates, monitoring, backups, content changes and form testing. You email requests; we handle them.
Monthly report
One page, plain English: what changed, what it improved, and what we recommend next month.
What we handle every single month
Standard WordPress care, applied specifically to the parts of a clinic website that generate bookings.
Bookings & patient enquiries
- Real test booking submitted every month, end to end
- Confirmation emails verified to inbox, not spam
- Booking plugin updates tested on staging first
- SPF, DKIM and DMARC configured and monitored
- Consultation form fields updated as your intake changes
Speed & the treatment gallery
- Gallery images compressed with no visible quality loss
- Lazy loading so galleries never block first paint
- Core Web Vitals tuned for mobile specifically
- Caching and CDN configured and kept working
- New before-and-after sets optimized as you add them
Content & treatment pages
- Treatment menu and pricing updated on request
- New treatment and device pages built and published
- Injector and staff bios added or updated
- Seasonal promotion and event pages
- Blog posts published and internally linked
Security, backups & monitoring
- 24/7 uptime, malware and security monitoring
- Media library access controls reviewed and tightened
- Encrypted off-site backups you can actually restore from
- Login hardening and brute-force protection
- SSL monitored so it never lapses unnoticed
Monthly care plans for aesthetic clinics
All prices in USD. Every plan includes 24/7 monitoring, off-site backups and no long-term contract.
Essential Care
Single-location clinics that need the site kept safe, fast and current.
Maintenance
- WordPress core, theme & plugin updates
- Updates tested on staging before going live
- Weekly database cleanup & optimization
- Broken link monitoring and repair
Booking & forms
- Monthly end-to-end booking form test
- Email deliverability setup and monitoring
Speed
- Gallery image compression
- Caching and lazy loading configured
Security
- 24/7 uptime & malware monitoring
- Daily off-site encrypted backups
- Login hardening & SSL monitoring
Content
- Up to 4 page or content edits per month
- Treatment menu & pricing updates
Support
- 48 to 72 hour turnaround
- Email support, Mon to Fri, 9am to 9pm ET
- Monthly plain-English report
Growth Care
Clinics actively marketing treatments and publishing through the year.
Everything in Essential, plus
- Priority queue on all requests
Booking & forms
- Twice-monthly booking form testing
- Consultation form optimization & A/B testing
- CRM and email platform integration upkeep
Speed
- Advanced Core Web Vitals optimization
- CDN configuration and tuning
- Database and asset-level optimization
Security
- Malware detection and removal included
- Media library access controls hardened
- Firewall rules configured and maintained
Content & SEO
- Up to 12 page or content edits per month
- New treatment & device pages built
- Injector and staff bio pages
- Seasonal promotion pages
- On-page SEO: titles, meta, headings, schema
- Google Business Profile management
Support
- 24 to 48 hour turnaround
- Email & WhatsApp support
- Monthly performance report with recommendations
Elite Care
Multi-location or multi-injector practices with heavier content needs.
Everything in Growth, plus
- Dedicated account manager
- Monthly strategy call
Multi-location
- Location pages built and maintained
- Per-location schema for local search
- Google Business Profile for each clinic
- Local citation building and cleanup
Security
- Real-time threat monitoring
- Instant malware removal & recovery
- Priority incident response
Content & SEO
- Unlimited reasonable page edits
- Full treatment page build-outs
- Advanced technical SEO & internal linking
- Competitor tracking and reporting
- Conversion rate optimization on key pages
Support
- 24 hour turnaround
- Priority email, WhatsApp & scheduled calls
- Detailed monthly reporting & strategy
The One-Time Website Fix: $399
Not ready for a monthly plan? Pay once. We audit your clinic site, fix what is broken and hand it back working properly. No subscription, no commitment.
- Full technical, speed and SEO audit
- Entire update backlog cleared safely on staging
- Off-site backup system installed and test-restored
- Security hardening and malware scan
- Image compression across your media library
- Caching and lazy loading configured
- Every contact and booking form tested end to end
- Email deliverability fixed (SPF, DKIM, DMARC)
- Broken links and error pages repaired
- Analytics and Search Console verified
- Plain-English report of everything changed
Just send your URL. No call required. We send the report back within 2 business days.
Most clients move onto a care plan afterwards, but there is no obligation to.
Built for how an aesthetic practice actually runs
Most maintenance companies treat every website the same. A clinic site is not a brochure. It is a booking engine with a photo gallery attached, and it fails in specific ways.
- We test bookings, not just uptime. A site can be online and still not taking appointments. We check the thing that actually matters.
- We understand image-heavy sites. Compression without visible quality loss matters when your gallery is your sales pitch.
- We work in Elementor and Divi daily. Page builder sites break in predictable ways. We test on staging first, every time.
- You never log into WordPress. Email us the change. It gets done inside your plan's turnaround window.
- No contracts. Cancel any time. We keep the work because it works, not because you are locked in.
- You own everything. Your site, domain and hosting stay in your name and under your control.
What we commit to
Every line below is a commitment we will hold ourselves to from the first month, not a description of how we hope things go.
- A written audit report within 2 business days, whether or not you hire us
- Requests answered in 48 to 72 hours on Essential Care, 24 to 48 on Growth Care, 24 hours on Elite Care
- Uptime, security and malware monitoring around the clock on every plan
- A plain English report every month of exactly what changed
- No contract, no notice period and no cancellation fee
- Your site, domain and hosting stay in your name throughout
- A final off-site backup on request if you ever leave
- If we fail to deliver work your plan covers, we complete it or credit that month
Questions med spa owners ask us
We maintain and test it, but we do not change how it is configured without asking you first. Each month we submit a real test booking to confirm the form works, the confirmation email sends, and the appointment appears in your calendar.
If your booking platform releases an update that breaks something, we catch it on staging before it reaches your live site. This is the single most valuable thing we do for clinics, because a broken booking form produces no error and no warning.
We never download, store or move patient images outside your own website and hosting. What we do is make sure they are not sitting in a publicly browsable folder, that your media library has proper access controls, and that your backups are encrypted and stored off-site.
To be clear about our limits: we are a website maintenance company, not a HIPAA compliance consultancy. For anything involving how you collect consent, store patient records, or handle protected health information, work with a compliance specialist. We will tell you plainly when something falls outside what we should be advising on.
Not at all. It is what most aesthetic clinic sites run on, and we work in it every day. We test Elementor and Elementor Pro updates on a staging copy before they go anywhere near your live site, which is exactly where most page builder sites get broken.
The same applies to Divi, Astra, GeneratePress and the other common builds.
Yes, and it is included rather than billed separately. Email us the changes and we make them within your plan’s turnaround window: 48 to 72 hours on Essential Care, 24 to 48 on Growth Care, 24 hours on Elite Care. You never need to log into WordPress.
Yes. New location pages, per-location schema so each clinic appears correctly in local search, Google Business Profile setup, citation consistency and internal linking are all standard work. Multi-location practices usually sit on Elite Care.
Then take the free audit and use it as a second opinion. If your current provider is doing the job well, the report will show that and you should keep them. If it surfaces a backlog of missed updates, an untested booking form or a 6-second load time, you will know that too. Either way you get a clear picture at no cost.
Send us your website URL and we run the free audit, usually within two business days. If you go ahead with the $399 One-Time Website Fix, most clinic sites are completed within 10 business days from the point we receive access.
Find out what is broken on your clinic site
Free audit of your speed, booking forms, security and SEO. No obligation and no sales call required. We send the findings in plain English and you decide what to do next.
Just send your URL. No call required. We send the report back within 2 business days.
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