WordPress Website Management for Medicare Insurance Brokers
Your website is your lead engine and your published record. We keep it fast, secure and current all year, test every quote form monthly, and keep a versioned history of every change, so it is always ready, whatever the season.
Just send your URL. No call required. We send the report back within 2 business days.
Annual Enrollment opens October 15. Is your site ready?
AEP runs October 15 to December 7. For most independent agents those eight weeks produce the majority of the year’s commissions, and the website has to carry all of it.
If updates have been stacking up since spring, if your plan-year content is still showing last year’s information, or if your quote form has quietly stopped delivering, those problems surface in the one window where you cannot afford them.
- Update backlog cleared safely before traffic arrives
- Plan-year content published from your approved copy
- Every quote form tested end to end
- Hosting checked against expected enrollment traffic
- Change freeze and heightened monitoring during AEP
Just send your URL. No call required. We send the report back within 2 business days.
Seasonal section. Review or remove after December 7.
Your website works all year, not just in the fourth quarter
Medicare is a seasonal business, and that tempts agents into treating the website as a seasonal asset. Nobody logs in between January and September. Updates stop. Content goes stale. Then everything has to be fixed at once, under pressure, in the weeks that matter most.
The agents who do best treat it the other way round. The site is maintained quietly all year, educational content is published steadily so organic traffic is already building before the season opens, and the quote form is tested every month rather than hoped over.
That is what we do. Routine, unglamorous, year-round maintenance, so that when the busy period arrives, there is nothing to scramble about.
What goes wrong on independent agent websites
Every one of these is predictable, and every one is preventable with maintenance that happens quietly in the background rather than in a panic.
Months of skipped updates
A site nobody logs into accumulates pending core, theme and plugin updates. The longer the gap, the more likely it is that applying them all at once breaks something, and the harder it is to work out which change caused it.
Cost: a broken site at the worst possible moment
Plan-year content left stale
Carrier names, plan details and required disclaimer language change. A site still displaying prior-year information is both a lead problem and a potential issue with your carrier agreements.
Cost: prospects who bounce, and questions you do not want
Quote forms that stop delivering
Without SPF, DKIM and DMARC configured, form notifications are filed as spam by your own mail provider. The prospect submits successfully and believes they have contacted you. Nobody ever sees it.
Cost: commissions from leads that arrived and vanished
Traffic spikes the hosting cannot take
A campaign or a busy period can multiply traffic overnight. Entry-level shared hosting that coped fine in June returns errors under load, usually during your highest-spend hours.
Cost: paid clicks landing on a site that will not load
Accessibility failures for a 65+ audience
Your visitors are older than almost any other market online. Small type, low contrast, cramped tap targets and fiddly mobile forms cost you conversions in ways they would not elsewhere.
Cost: prospects who cannot complete a form they wanted to complete
No record of what the site said, and when
If a carrier or a regulator asks what your website displayed on a given date, most agents genuinely cannot answer. Versioned backups turn an uncomfortable question into a two-minute lookup.
Cost: an avoidable problem during a contract review
What working with us actually looks like
No jargon and no calls you have to schedule around client appointments. We work in the background and report in plain English.
Free audit
Send your URL. Within two business days you get a written report on speed, security, quote forms and SEO, whether or not you hire us.
Fix the backlog
We clear pending updates on a staging copy, tune speed, harden security and get every form delivering properly.
Ongoing care
Monthly updates, monitoring, backups, content changes and form testing, with a versioned record of every change.
Monthly report
One page, plain English: what changed, what improved, and what we recommend next month.
What we handle every month
Year-round maintenance built around a business where the enquiry path matters more than anything else on the site.
Lead capture
- Quote and contact forms tested end to end monthly
- SPF, DKIM and DMARC configured and monitored
- Click-to-call and mobile tap targets verified
- CRM and lead routing integrations kept working
- Form conversion improvements for an older audience
Content & campaigns
- Carrier and campaign landing pages built
- Educational articles published and internally linked
- Local SEO and Google Business Profile upkeep
- Accessibility improvements for 65+ audience
- Tracking and conversion goals verified
Maintenance & speed
- Core, theme and plugin updates tested on staging
- Core Web Vitals and mobile speed optimization
- Caching, CDN and image compression
- Hosting headroom reviewed against traffic
- Broken link monitoring and repair
Security & records
- 24/7 uptime, malware and security monitoring
- Versioned backups showing what was published and when
- Login hardening and SSL monitoring
- Documented change log every month
- Encrypted off-site backup storage
Monthly care plans for Medicare agents
All prices in USD. Every plan includes 24/7 monitoring, off-site backups and no long-term contract.
Essential Care
Solo agents who need the site current, fast and always online.
Maintenance
- WordPress core, theme & plugin updates
- Updates tested on staging before going live
- Database cleanup & broken link repair
Lead capture
- Monthly end-to-end quote form test
- Email deliverability setup and monitoring
Seasonal
- Annual pre-enrollment readiness audit
- Plan-year content published from your copy
Security & records
- 24/7 uptime & malware monitoring
- Daily versioned off-site backups
- Login hardening & SSL monitoring
Content
- Up to 4 page or content edits per month
Support
- 48 to 72 hour turnaround
- Email support, Mon to Fri, 9am to 9pm ET
- Monthly change log
Growth Care
Agents running campaigns and building organic traffic year-round.
Everything in Essential, plus
- Priority queue on all requests
- Change freeze & heightened monitoring in peak season
Lead capture
- Twice-monthly form testing
- Quote form optimization & A/B testing
- CRM and lead routing integration upkeep
Campaigns
- Carrier and campaign landing pages built
- Conversion tracking configured and verified
- Hosting headroom assessed before peak season
Content & SEO
- Up to 12 page or content edits per month
- Educational articles published monthly
- On-page SEO: titles, meta, headings, schema
- Google Business Profile management
- Accessibility improvements for 65+ visitors
Support
- 24 to 48 hour turnaround
- Email & WhatsApp support
- Monthly performance report
Elite Care
Agencies with downline agents, multiple sites or heavy content needs.
Everything in Growth, plus
- Dedicated account manager
- Monthly strategy call
Multi-agent
- Multiple agent sites managed together
- Template rollout across a downline
- Consistent disclaimers across all sites
Security & records
- Real-time threat monitoring
- Instant malware removal & recovery
- Full versioned publication history
- Priority incident response
Content & SEO
- Unlimited reasonable page edits
- Full campaign page build-outs
- Advanced technical SEO & internal linking
- Competitor tracking and reporting
Support
- 24 hour turnaround
- Priority email, WhatsApp & scheduled calls
- Detailed monthly reporting & strategy
The One-Time Website Fix: $399
Not ready for a monthly plan? Pay once. We audit your site, fix what is broken and hand it back working properly. No subscription, no commitment.
- Full technical, speed and SEO audit
- Entire update backlog cleared safely on staging
- Off-site backup system installed and test-restored
- Security hardening and malware scan
- Image compression across your media library
- Caching and lazy loading configured
- Every contact and booking form tested end to end
- Email deliverability fixed (SPF, DKIM, DMARC)
- Broken links and error pages repaired
- Analytics and Search Console verified
- Plain-English report of everything changed
Just send your URL. No call required. We send the report back within 2 business days.
Most clients move onto a care plan afterwards, but there is no obligation to.
We execute. You and your FMO own the compliance.
This is the part where we differ from most web companies pitching insurance agents, and we would rather be clear about it up front than oversell.
- We do not write your compliance language. CMS rules and your carrier agreements govern what your site may say. You or your FMO supply approved copy; we implement it exactly.
- We keep a record of every change. Versioned backups mean you can show precisely what was published and when. Agents tell us this is the part they value most.
- We work to your calendar. Readiness audit before your busy period, plan-year updates on your schedule, change freeze when it matters.
- We test the form, not just the uptime. A site can be online and still silently failing to deliver a single lead.
- No contracts. Cancel any time. Plenty of agents start with the $399 fix and move to a plan later.
- You own everything. Your site, domain and hosting stay in your name.
What we commit to
Every line below is a commitment we will hold ourselves to from the first month, not a description of how we hope things go.
- A written audit report within 2 business days, whether or not you hire us
- Requests answered in 48 to 72 hours on Essential Care, 24 to 48 on Growth Care, 24 hours on Elite Care
- Uptime, security and malware monitoring around the clock on every plan
- A plain English report every month of exactly what changed
- No contract, no notice period and no cancellation fee
- Your site, domain and hosting stay in your name throughout
- A final off-site backup on request if you ever leave
- If we fail to deliver work your plan covers, we complete it or credit that month
Questions Medicare agents ask us
We will be straight with you: we are a website maintenance company, not a compliance consultancy, and we are not going to tell you what your site is allowed to say. CMS marketing rules and your carrier agreements govern that, and getting it wrong affects your contracts, not just your traffic.
What we do is execute reliably. You or your FMO supply the approved language, disclaimers and plan-year content, and we implement it accurately, on time, and keep a versioned record of every change so you can show exactly what was published and when.
That is the most common reason agents come to us. The $399 One-Time Website Fix covers an audit, clearing the update backlog, testing every form, tuning speed and confirming your hosting can handle a traffic spike.
We complete the work within 10 business days of receiving access, but the closer you get to October, the more agents are asking for the same thing.
Uptime monitoring runs around the clock on every plan, so an outage alerts us immediately rather than whenever you happen to check. Off-site backups mean we can restore a clean version quickly.
On Growth Care and above we also apply a change freeze during your peak season. No non-essential updates go anywhere near the site while it is earning.
Honest answer: if you genuinely only want work done in the run-up to enrollment, take the $399 fix each year instead. We would rather tell you that than sell you something you do not need.
A monthly plan makes sense when you want the site maintained year-round so nothing piles up, when you are publishing content to build organic traffic before the season, or when you want security monitoring running continuously.
Yes, on Growth Care and above. You provide the approved copy and required disclaimers, and we build, publish and set up tracking on the pages. This is common for agents running paid campaigns.
Yes. If you are running several agent sites, or a template rolled out across a downline, that is usually Elite Care or a custom quote. Get in touch with the number of sites and we will price it properly rather than guess.
Not unless you want us to. We work inside your existing hosting environment. If our audit shows your current plan will not survive a traffic spike, we will tell you and explain the options, but the account stays in your name either way.
Get your site checked, whatever the season
Free audit of your speed, quote forms, security and SEO. We send the findings in plain English and you decide what to do next. No sales call required.
Just send your URL. No call required. We send the report back within 2 business days.
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