WordPress Web Design for Home Service Businesses

Websites That Get Service Businesses More Booked Jobs

Most contractor websites look fine and do nothing. We build WordPress sites for plumbers, HVAC companies, cleaners and detailers that load fast on a phone, show up in local search, and make it easy to call you.

No website yet, or an old one that never brought you anything? Tell us about your business and we will send back a plan and a fixed price. No obligation, and we reply within two business days.

Limited Time Offer
Starter site, live in 3 weeks
$1,499
$899

Then Essential Care at $99 a month. Offer ends 16 September 2026.

Live in 3 weeks

A Starter site is booking jobs inside a month, not next quarter.

You own everything

Site, domain and hosting sit in your name from day one.

Built for phones first

Designed for the screen your customers actually search on.

No contracts

The monthly plan can be stopped at the end of any month.

Your website is not the problem. What it does not do is.

You paid for a website and it exists, but the phone is not ringing any more than it was before. Here is what we usually find when we open one up.

It looks fine on a laptop and breaks on a phone

The customer calling you at seven in the morning with water across the kitchen floor is holding a phone, not sitting at a desk. If the text is tiny, the buttons overlap and the menu will not open, they are gone in seconds.

Cost: the jobs you never hear about

Nobody can find the phone number in under three seconds

Your number sits in the footer, or inside a picture, or as text somebody has to copy out by hand. A homeowner with a burst pipe is not going to hunt for it. They will simply call the next name on the list instead.

Cost: a ready customer who called somebody else

It takes eight seconds to load on mobile data

Huge photographs straight off a camera, a cheap overloaded server and a stack of plugins nobody uses. On a phone in a driveway with two bars of signal, most people abandon the page before the first picture appears.

Cost: visitors who leave before your page arrives

It does not appear when someone searches your trade plus your town

If you do not come up for drain cleaning and your city, you are invisible at the exact moment somebody needs you. Usually the pages are written about the business instead of the service and the area it covers.

Cost: searches in your own town going to a competitor

The contact form has been broken for months and nobody knew

Forms fail quietly. A plugin updates or an email setting changes, the messages stop arriving, and nothing on the page looks wrong. The people who wrote to you assume you ignored them.

Cost: quote requests nobody ever collected

It was built five years ago and nobody has touched it since

Old prices, a service you stopped offering, a team photograph with two people who left. The website quietly announces that you stopped paying attention, and homeowners interpret that as how you probably run the actual jobs.

Cost: a first impression working against you

Built for the trades that live on the phone

If your customers search, call and book from a phone, this is built for you. These are the trades we write, design and structure these websites around.

Plumbing and water

Heating and cooling

Roof and exterior

Outdoor and grounds

Repair and build

Cleaning and pest

Vehicles and moving

Home and personal care

Not on the list? If you sell a service to homeowners in a local area, the approach is exactly the same, and the price does not change.

Website packages and pricing

One setup fee, then a monthly plan that keeps the site fast, safe and current. Every price here is fixed and quoted before we start work, and you own everything we build.

Limited Time Offer

Setup prices are reduced by around 40 percent until 16 September 2026. After that they return to the crossed out figure.

Starter Site

Up to 5 pages
$1,499
$899

Then Essential Care at $99 a month

Best for a one van operation that needs a proper first website.

Live in 3 weeks
Most popular

Growth Site

Up to 10 pages
$2,499
$1,499

Then Growth Care at $149 a month

Best for a crew of three to ten covering several towns and services.

Live in 4 weeks

Lead Engine

Up to 20 pages
$3,999
$2,399

Then Elite Care at $249 a month

Best when you run multiple trucks and want every town and service covered.

Live in 6 weeks

The monthly care plan covers hosting support, updates, backups, security monitoring, speed and small changes after launch. It has no contract and you can stop it whenever you want. Every package includes full ownership of your website, your domain and your hosting account. Nothing is locked to Dotcom Craft, and we never bill by the hour.

How this compares to your other two options

You have three realistic choices. It is worth seeing them side by side before you spend anything.

The marketplace freelancer

$300 to $900

Cheap and quick, and usually a template with your logo on it. You end up with a website that exists.

The local US agency

$3,000 and up

Usually good work, priced accordingly, with a retainer on top. A fine route if budget is not the deciding factor.

Dotcom Craft

$899 to $2,399

A professional build at a number a small crew can approve in one sitting. The same team is still answering a year later.

What is actually included

No vague package descriptions. This is the work, split into the eight things that decide whether a service website earns its money.

Design that fits your trade

Built for phones first

Found in local search

A page for every service

Turning visits into calls

Forms that actually arrive

Speed and security

Looked after after launch

How it works

Four stages, and you always know exactly what is happening and what you get at the end of each one.

1
Day 1 to 2

Free consultation

Tell us what you do, where you work and what you want the website to bring in. We come back with the right package and a realistic date. Plain English, no sales script.

You get: a recommended package, a fixed price and a launch date.
2
Week 1

Plan and content

We agree the pages, the services and the towns you cover. You send photographs and your licence details, and we handle all of the writing.

You get: a page map and a short checklist of what to send.
3
Week 2 to 3

Build and review

We build the website and send you a private link. You go through it and tell us what to change, before anything is public.

You get: a private preview link and your revision rounds.
4
Week 3 onward

Launch and maintain

We point the domain, install the certificate, test every form and phone link, and put the site live. Your care plan begins the same day.

You get: a live site, tested forms and somebody watching it.

Why service businesses work with us

We are not a design studio chasing awards. We build websites for businesses where the entire point is the phone ringing and the calendar filling up. Most owners we speak to have already paid somebody once, and got very little back.

Built for phones first

Your customers are standing in a driveway or a kitchen holding a phone. We build for that screen first, then make it look right on a laptop.

You own everything

The website, the domain and the hosting account are all in your name. If you leave, you take the lot and nothing stops working.

We answer the phone

You get a person who already knows your website, not a ticket number. Support runs Monday to Friday, 9am to 9pm Eastern.

No jargon, ever

We explain what we are doing in ordinary words. You should never need to log into WordPress unless you actually want to.

One fixed price

You know the setup cost and the monthly cost before we start. No hourly billing and no invoice you did not expect.

It gets looked after

The website is not handed over and forgotten. Updates, backups, security and small changes carry on every month after launch.

What we do not do

Plenty of people in this trade have been sold more than they received. Here is where we stop, in writing, before you pay anybody anything.

Custom web applications

Customer portals, dashboards, membership systems and software built from scratch are outside what we do. We will tell you that immediately rather than discovering it halfway through.

Full ecommerce stores

We can list a handful of products with a simple checkout. A catalogue of hundreds of items with stock levels, shipping rules and variations belongs with a specialist.

Logos and brand identity

We work with the logo and colours you already have. If you need a brand designed from nothing, hire a designer for that piece first and then come to us.

Paid advertising

We do not manage Google Ads or Facebook Ads. Your website is built to receive campaign traffic properly, but somebody else should be running the campaign.

Writing with nothing to go on

We write your pages, but we need the raw material: your services, your price ranges, your areas and a few facts about the work. Twenty minutes on the phone and a folder of photographs is usually enough.

Questions service business owners ask us

Setup is $899, $1,499 or $2,399 depending on how many pages you need. Those are limited time prices, reduced from $1,499, $2,499 and $3,999 until 16 September 2026. On top of the setup there is a monthly care plan between $99 and $249 covering hosting support, updates, backups, security and small changes. Everything is quoted as a fixed price before we begin. The number you agree is the number you pay.

Three weeks for a Starter Site, four weeks for a Growth Site and six weeks for a Lead Engine, counted from the day we have your content and photographs in hand. The most common reason a build runs late is waiting on pictures and details from the owner, so we send a short checklist at the start telling you exactly what to gather.

No, and the care plan carries no contract at all. You can stop it at the end of any month and the website remains completely yours. What the monthly buys is somebody keeping the site updated, backed up, secure and quick, which is the part most owners have no interest in doing themselves.

You tell us and billing stops at the end of that month. Your website, domain and hosting account remain yours and we hand over every login. Nothing gets switched off and nothing is held back. What stops is the work behind it: the updates, backups, security monitoring and the small changes. That becomes your job or your next provider’s.

You do, and that covers all three. We set up hosting and the domain in your name with your billing details, and you hold the logins from the first day. We do not build on a platform you can only rent from us. If you ever move to another company, the entire website moves with you and keeps working.

No, we write the pages ourselves. What we need from you is the raw material: what you do, where you work, roughly what you charge, your licence and insurance details, and photographs of your work and your team. Most owners cover that in one twenty minute call, plus a folder of pictures from their phone.

It is built so that it can. Every package includes on page SEO, a connected Google Business Profile and pages written around your trade and your towns. What nobody can honestly promise is a particular position by a particular date. Local rankings depend on your reviews, how long your business has been listed and who else competes nearby. Anyone guaranteeing you the top spot is guessing.

Sometimes, and the answer depends entirely on what you already have. If your website runs on WordPress, is reasonably current and the underlying structure is sound, repairing and rebuilding the important pages can cost considerably less than a fresh build. If it sits on an abandoned theme or a platform you cannot export from, starting again is cheaper than fighting it. The consultation tells you which situation you are in.

That is exactly what the revision rounds are for, and they all happen before anything goes public. You see the design early on a private link and tell us what to change. Starter includes two rounds, Growth three and Lead Engine four. If we are still not close after your rounds, we will say so honestly rather than keep taking your money.

No. Dotcom Craft is a remote team based in India and we work with clients across the United States. We keep US business hours, Monday to Friday, 9am to 9pm Eastern. You can reach us during your own working day. Everything is quoted and billed in US dollars. We put this in writing because you deserve to know who you are hiring before you pay anybody.

Already have a website that works and only want it looked after? Our WordPress website management plans cover updates, backups, security, speed and content without a rebuild. See the care plans

Find out what your website is costing you

Tell us about your business, the work you want more of and the towns you cover. We will come back with the right package, a fixed price and a realistic date. No charge, and no obligation to continue.

We reply within two business days. Limited time pricing ends 16 September 2026.