Home Service Web Design That Gets You More Booked Jobs
Home service web design for plumbers, HVAC companies, cleaners and detailers, built on WordPress. Most contractor websites look fine and do nothing. Yours will load fast on a phone, show up in local search, and make it easy to call you.
No website yet, or an old one that never brought you anything? Tell us about your business and we will send back a plan and a fixed price. No obligation, and we reply within two business days.
Five quick details and we will come back with a package, a fixed price and a launch date. No charge, no obligation.
A Starter site can be taking calls inside two working weeks.
Site, domain and hosting sit in your name from day one.
Designed for the screen your customers actually search on.
You know the setup and the monthly cost before we start.
Somebody who knows your site, 9am to 9pm Eastern.
The monthly plan can be stopped at the end of any month.
Your website is not the problem. What it does not do is.
You paid for a website and it exists, but the phone is not ringing any more than it was before. Here is what we usually find when we open one up.
It looks fine on a laptop and breaks on a phone
The customer calling you at seven in the morning with water across the kitchen floor is holding a phone, not sitting at a desk. If the text is tiny, the buttons overlap and the menu will not open, they are gone in seconds.
Nobody can find the phone number in under three seconds
Your number sits in the footer, or inside a picture, or as text somebody has to copy out by hand. A homeowner with a burst pipe is not going to hunt for it. They will simply call the next name on the list instead.
It takes eight seconds to load on mobile data
Huge photographs straight off a camera, a cheap overloaded server and a stack of plugins nobody uses. On a phone in a driveway with two bars of signal, most people abandon the page before the first picture appears.
It does not appear when someone searches your trade plus your town
If you do not come up for drain cleaning and your city, you are invisible at the exact moment somebody needs you. Usually the pages are written about the business instead of the service and the area it covers.
The contact form has been broken for months and nobody knew
Forms fail quietly. A plugin updates or an email setting changes, the messages stop arriving, and nothing on the page looks wrong. The people who wrote to you assume you ignored them.
It was built five years ago and nobody has touched it since
Old prices, a service you stopped offering, a team photograph with two people who left. The website quietly announces that you stopped paying attention, and homeowners interpret that as how you probably run the actual jobs.
Home service web design for the trades that live on the phone
If your customers search, call and book from a phone, this is built for you. These are the trades we write, design and structure these websites around.
Plumbing and water
- Plumbing
- Drain cleaning
- Water heater repair
- Leak detection
- Septic services
- Water damage restoration
Heating and cooling
- HVAC installation
- AC repair
- Furnace repair
- Air duct cleaning
- Dryer vent cleaning
- Indoor air quality
Roof and exterior
- Roofing
- Siding
- Gutter cleaning
- Chimney sweeps
- Pressure washing
- Window cleaning
Outdoor and grounds
- Landscaping
- Lawn care
- Tree services
- Fencing
- Irrigation and sprinklers
- Snow removal
Repair and build
- Handyman services
- Painting
- Drywall repair
- Flooring
- Concrete and paving
- Deck building
Cleaning and pest
- Cleaning services
- Carpet cleaning
- Junk removal
- Pest control
- Mold remediation
- Move out cleaning
Vehicles and moving
- Car detailing
- Mobile car wash
- Moving companies
- Auto glass repair
- Towing services
- Junk hauling
Home and personal care
- Garage door repair
- Appliance repair
- Locksmiths
- Pool cleaning
- Pet grooming
- Massage and spa
Not on the list? If you sell a service to homeowners in a local area, the approach is exactly the same, and the price does not change.
Website packages and pricing
One setup fee, then a monthly plan that keeps the site fast, safe and current. Every price here is fixed and quoted before we start work, and you own everything we build.
Setup prices are reduced by around 40 percent until 30 September 2026. After that they return to the crossed out figure.
Starter Site
- Home, About, Services, Contact and one service page
- Mobile first design, built for a phone screen
- Click to call button on every page
- Contact form configured and tested
- Google Business Profile connected
- Basic on page SEO
- SSL certificate installed
- 2 rounds of revisions
Growth Site
- Everything in Starter Site, plus:
- A separate page for each service you sell
- Service area page for the towns you cover
- Photo gallery of your work
- Testimonials section
- Quote request form
- Booking or scheduling integration
- Local SEO setup
- Speed optimization
- 3 rounds of revisions
Lead Engine
- Everything in Growth Site, plus:
- A page for every service and every area you cover
- Before and after gallery
- Financing or seasonal offers section
- Live chat setup
- Call tracking setup
- Layout built around getting the call
- Schema markup for local search
- 4 rounds of revisions
Every package includes three months of free website management. Hosting, updates, backups, security monitoring and small changes are all covered from the day you launch. After that the care plan continues at the rate shown, with no contract, and you can stop it at the end of any month. You also own your website, your domain and your hosting account outright, so nothing is locked to Dotcom Craft, and we never bill by the hour.
How this compares to your other two options
You have three realistic choices. It is worth seeing them side by side before you spend anything.
The marketplace freelancer
Cheap and quick, and usually a template with your logo on it. You end up with a website that exists.
- Template design, little thought
- Local search rarely set up
- Forms often untested
- Nobody to call in six months
The local US agency
Usually good work, priced accordingly, with a retainer on top. A fine route if budget is not the deciding factor.
- Strong design and process
- Long waiting lists
- Meetings and account managers
- The same WordPress underneath
Dotcom Craft
A professional build at a number a small crew can approve in one sitting. The same team is still answering a year later.
- Designed around your trade
- Local search set up properly
- Every form tested before launch
- Looked after every month after
What is actually included
No vague package descriptions. This is the work, split into the eight things that decide whether a service website earns its money.
Design that fits your trade
- Custom layout, not a stock theme
- Your logo, colours and photographs
- Service pages a homeowner understands
- Checked on real phones before launch
Built for phones first
- Buttons sized for thumbs
- Text readable without zooming
- Call button in the header everywhere
- Loads on a weak signal
Found in local search
- Google Business Profile connected
- Titles written for trade plus town
- Service area pages that rank
- Local business schema added
A page for every service
- One page per service you sell
- Written in plain language
- Photographs of your real work
- Clear guidance on what it costs
Turning visits into calls
- Call button follows the page down
- Quote form kept short on purpose
- Licence and insurance shown up front
- Booking link if you take appointments
Forms that actually arrive
- Delivery tested end to end
- Spam filtering configured
- Automatic reply to the customer
- Copy sent to a second address
Speed and security
- Images compressed before upload
- Caching configured properly
- SSL certificate installed
- Backups running daily
Looked after after launch
- 3 months of website management free
- Updates and monitoring every month
- A monthly report in plain English
- Support 9am to 9pm Eastern
How it works
Four stages inside ten business days, and you always know what is happening and what you get at the end of each one.
Free consultation
Tell us what you do, where you work and what you want the website to bring in. We come back with the right package and a realistic date. Plain English, no sales script.
Plan and content
We agree the pages, the services and the towns you cover. You send photographs and your licence details, and we handle all of the writing.
Build and review
We build the website and send you a private link. You go through it and tell us what to change, before anything is public.
Launch and maintain
We point the domain, install the certificate, test every form and phone link, and put the site live. Your care plan begins the same day.
Why service businesses work with us
We are not a design studio chasing awards. We build websites for businesses where the entire point is the phone ringing and the calendar filling up. Most owners we speak to have already paid somebody once, and got very little back.
Built for phones first
Your customers are standing in a driveway or a kitchen holding a phone. We build for that screen first, then make it look right on a laptop.
You own everything
The website, the domain and the hosting account are all in your name. If you leave, you take the lot and nothing stops working.
We answer the phone
You get a person who already knows your website, not a ticket number. Support runs Monday to Friday, 9am to 9pm Eastern.
No jargon, ever
We explain what we are doing in ordinary words. You should never need to log into WordPress unless you actually want to.
One fixed price
You know the setup cost and the monthly cost before we start. No hourly billing and no invoice you did not expect.
It gets looked after
The website is not handed over and forgotten. Updates, backups, security and small changes carry on every month after launch.
What we do not do
Plenty of people in this trade have been sold more than they received. Here is where we stop, in writing, before you pay anybody anything.
Custom web applications
Customer portals, dashboards, membership systems and software built from scratch are outside what we do. We will tell you that immediately rather than discovering it halfway through.
Full ecommerce stores
We can list a handful of products with a simple checkout. A catalogue of hundreds of items with stock levels, shipping rules and variations belongs with a specialist.
Logos and brand identity
We work with the logo and colours you already have. If you need a brand designed from nothing, hire a designer for that piece first and then come to us.
Paid advertising
We do not manage Google Ads or Facebook Ads. Your website is built to receive campaign traffic properly, but somebody else should be running the campaign.
Writing with nothing to go on
We write your pages, but we need the raw material: your services, your price ranges, your areas and a few facts about the work. Twenty minutes on the phone and a folder of photographs is usually enough.
Monthly content and blogging
A care plan covers small changes to what is already there, not a stream of new articles every month. If you want ongoing content, that is a separate service with its own price, quoted separately so you can see what you are paying for.
Questions service business owners ask us
How much does a website for a service business cost?
Setup is $899, $1,499 or $2,399 depending on how many pages you need. Those are limited time prices, reduced from $1,499, $2,499 and $3,999 until 30 September 2026. Every package includes three months of free website management. That covers hosting, updates, backups and security. After that the care plan runs between $99 and $249 a month. Everything is quoted as a fixed price before we begin. The number you agree is the number you pay.
How long does it take to build?
Ten business days for a Starter Site, fifteen for a Growth Site and twenty for a Lead Engine. That is counted from the day we have your content and photographs in hand. The most common reason a build runs late is waiting on pictures and details from the owner, so we send a short checklist at the start telling you exactly what to gather.
Do I have to pay monthly forever?
No, and the care plan carries no contract at all. The first three months of website management are free with your build, and after that you can stop at the end of any month while the website remains completely yours. What the monthly buys is somebody keeping the site updated, backed up, secure and quick, which is the part most owners have no interest in doing themselves.
What happens if I want to stop the monthly plan?
You tell us and billing stops at the end of that month. Your website, domain and hosting account remain yours and we hand over every login. Nothing gets switched off and nothing is held back. What stops is the work behind it: the updates, backups, security monitoring and the small changes. That becomes your job or your next provider’s.
Who owns the website, the domain and the hosting?
You do, and that covers all three. We set up hosting and the domain in your name with your billing details, and you hold the logins from the first day. We do not build on a platform you can only rent from us. If you ever move to another company, the entire website moves with you and keeps working.
Do I need to write all the content myself?
No, we write the pages ourselves. What we need from you is the raw material: what you do, where you work, roughly what you charge, your licence and insurance details, and photographs of your work and your team. Most owners cover that in one twenty minute call, plus a folder of pictures from their phone.
Will my site show up on Google?
It is built so that it can. Every package includes on page SEO, a connected Google Business Profile and pages written around your trade and your towns. What nobody can honestly promise is a particular position by a particular date. Local rankings depend on your reviews, how long your business has been listed and who else competes nearby. Anyone guaranteeing you the top spot is guessing.
Can you work with my existing site instead of starting over?
Sometimes, and the answer depends entirely on what you already have. If your website runs on WordPress, is reasonably current and the underlying structure is sound, repairing and rebuilding the important pages can cost considerably less than a fresh build. If it sits on an abandoned theme or a platform you cannot export from, starting again is cheaper than fighting it. The consultation tells you which situation you are in.
What if I do not like the design?
That is exactly what the revision rounds are for, and they all happen before anything goes public. You see the design early on a private link and tell us what to change. Starter includes two rounds, Growth three and Lead Engine four. If we are still not close after your rounds, we will say so honestly rather than keep taking your money.
Are you based in the US?
No. Dotcom Craft is a remote team based in India and we work with clients across the United States. We keep US business hours, Monday to Friday, 9am to 9pm Eastern. You can reach us during your own working day. Everything is quoted and billed in US dollars. We put this in writing because you deserve to know who you are hiring before you pay anybody.
Already have a website? We will look after it.
If your site works and you only want somebody keeping it updated, backed up, secure and quick, you do not need a rebuild. Our website management plans cover the maintenance side on its own, with no setup fee.
- Updates, backups and security monitoring
- Speed checked and kept in shape
- Small text and photo changes done for you
- A monthly report you can actually read
Send us your site and we will tell you what it needs and what it costs a month. No contract. Cancel at the end of any month.
Find out what your website is costing you
Tell us about your business, the work you want more of and the towns you cover. We will come back with the right package, a fixed price and a realistic date. No charge, and no obligation to continue.
We reply within two business days. Limited time pricing ends 30 September 2026.